Video editing software is a powerful tool for businesses looking to engage with customers and expand their reach. However, producing a polished and professional video requires the use of high-quality editing software.
The good news is that there are a plethora of options on the market, each with their own unique features and pricing plans. In this article, we will explore the top and best video editing tools that are perfect for marketing your business to the next level.
We will delve into the features, pricing, and pros and cons of each, to help you make an informed decision on which software best suits your needs. So, let's dive in and start creating stunning videos for your business.
1: Adobe Premiere pro.
Adobe Premiere Pro is a widely-used and highly-regarded video editing software among marketing professionals. It offers a comprehensive suite of features and tools that enable users to create visually striking videos with ease. The software boasts an industry-standard design that allows for efficient video production.
With its advanced features such as the timeline and trimming tools, Adobe Premiere Pro allows for precise control over the editing process. Additionally, its color correction and effects filters provide users with the ability to enhance and adjust the visual elements of their videos. Automation tools also help streamline the editing process, making it even more efficient. The software also has a wide range of plugins and extensions that allow for customization to suit the specific needs of the user.
For those new to video editing, Adobe Premiere Pro offers a wealth of tutorials and learning resources. Its user-friendly interface makes it easy for beginners to pick up and start editing quickly. Overall, Adobe Premiere Pro is an outstanding choice for anyone looking to create professional-grade videos.
You can visit Adobe Premiere.
2: Animoto.
Animoto is a versatile tool for creating video marketing campaigns, providing an easy and convenient way to produce high-quality videos that support your marketing efforts. With a wide range of options including images, clips, music, fonts, and more, Animoto enables users to create professional-grade videos at a fraction of the cost.
The platform offers a free online video editor, as well as paid tiers with additional features. Free videos created with Animoto will include a watermark, while paid tiers provide the ability to produce professional videos without watermarks.
When it comes to pricing, Animoto offers two options. The first tier is $15 per month and provides access to unlimited videos without a watermark. The second tier, priced at $39 per month, includes options for multiple users, the ability to sell videos, an expanded selection of videos and images, and video consultations.
You can visit Animoto.com.
3: Magisto.
looking for a way to showcase your talent in video form? Magisto is a great option to consider. Unlike other video marketing tools, Magisto utilizes AI-based technology to assist with the entire process, from uploading footage to editing and distribution. With its unique AI-editing assistant, you can easily set the mood and tone of your video and even detect emotions.
The software features licensed music options and access to Getty Images stock photos for professional and business customers. Video analytics are also built-in, allowing you to track performance and make improvements.
The software is available as an app for iPhone and Android as well as through a web client. Personal plans start at $4.99 per month, professional at $9.99, and business-level features at $34.99.
Visit Magisto.
4: Apple final cut pro x
Apple's Final Cut Pro X is a premier video editing software for professionals seeking to create polished, high-quality videos.
Equipped with a robust non-linear editing system, it offers a range of advanced features such as advanced color grading, multicam editing, and built-in motion graphics. The program also supports 4K resolution, making it a great option for producing visually stunning content.
The user interface of Final Cut Pro X is designed to be user-friendly and easy to navigate, even for those new to video editing. With a library of effects and templates, the software offers a head start in creating visually appealing videos.
The program also boasts robust timeline editing capabilities, allowing users to quickly and easily move clips around and make necessary changes. Additionally, it seamlessly integrates with other Apple applications such as iMovie and Motion.
In conclusion, Final Cut Pro X is an ideal choice for businesses looking for a comprehensive and advanced video editing solution. Its powerful features, intuitive interface, and integration with other Apple apps make it a versatile option for businesses of any size.
Visit Apple final cut pro
5: Powtoon.
Powtoon is a unique video marketing platform that combines animation and video clips to create high-quality videos for a variety of social media channels.
The company boasts an impressive client list, including over 96% of Fortune 500 companies, by eliminating communication issues and providing professional-grade templates for simple, easy video creation.
Whether you need promotional videos for existing clients or animations for new initiatives, Powtoon's online editing service has options for companies of all types and needs.
In terms of pricing, Powtoon offers three different tiers: $19/month, $59/month, and $99/month. The basic plan includes storage, 5 exports per month, and access to templates.
The mid-tier option offers 5 times the storage, unlimited exports, and unlimited access to Powtoon's templates. The top tier includes everything in the previous plans, plus 10 times the storage, custom fonts, and the ability to resell videos created through the online editor.
Visit powtoon.
6: DaVinci Resolve.
DaVinci Resolve is a comprehensive video editing software that offers advanced features for creating professional-grade videos. This multi-platform program is equipped to handle high-resolution footage, such as 4K and even 8K for both editing and playback. Users can easily edit, color-correct, and mix audio for their projects with the program's wide range of tools and features.
One of the standout tools of DaVinci Resolve is the Power Curve Editor, which allows users to quickly adjust the look of a shot. Additionally, the Fairlight page provides a comprehensive audio editing experience, with a wide range of plug-ins, processors, and effects. Media management is also made simple with features like tagging, labeling, and organizing clips into bins.
The Color page of DaVinci Resolve is particularly noteworthy, with a variety of tools and nodes to help users accurately match the colors of shots or apply creative looks. The program also supports 3D LUTs (look-up tables) which can be used to achieve specific looks quickly.
Overall, DaVinci Resolve is a powerful and versatile video editing software, packed with features that cater to professional video editors. Its support for 4K/8K resolutions and extensive color grading tools make it an excellent choice for creating visually stunning videos.
Visit Davinci resolve.
7: Cyberlink powerDirector.
CyberLink PowerDirector is a robust video editing software tailored for marketing professionals. With its user-friendly interface and a host of features and tools, users can easily create professional-looking videos.
The software's drag-and-drop editing system allows for quick and effortless assembly and editing of footage, and enables users to make creative decisions such as adding transitions and effects with ease. In addition, CyberLink PowerDirector offers motion tracking, stabilization of shaky shots, and multi-cam editing capabilities.
One of the key strengths of CyberLink PowerDirector is its comprehensive tools for color correction, video masking, chroma key, and audio mixing. This makes it a perfect choice for creating marketing videos with high-quality visuals and sound. The software also provides built-in templates and effects to assist in creating visually stunning videos with ease.
CyberLink PowerDirector offers a variety of export options, making it easy to share videos on social media or directly with customers.
8: Videoshop.
Videoshop is a user-friendly app designed for quick and easy content creation to be shared across social media platforms.
Although it may not have the same level of functionality as more robust video editing software, it still offers powerful tools for creating and executing a successful video marketing strategy.
Perfect for beginners or those looking to create short video clips, Videoshop functions as a basic video editor, with a user-friendly interface that allows for easy editing and customization.
The free version of the app includes a watermark on the final video, however, users can opt for a paid subscription to remove the watermark. The "pro" version of the app is available for $4 per month.
9: Filmora.
Filmora is one unique video marketing tool that is installed on your computer and is considered an old-school traditional video editor. This makes it an ideal choice for users who are looking to create basic videos using a webcam, GoPro, smartphone, or digital camcorder.
With Filmora, you can easily add voiceovers and improve the overall quality of your videos. Additionally, there are different versions of the program available to suit your needs, and it's compatible with both Mac and Windows.
With regards to pricing, Filmora 9 is the most basic version, which costs $39.99 per year or $69.99 for a lifetime license.
10: playplay.
PlayPlay is a web-based video editing tool that offers a user-friendly interface and premium features to help in-house communication and marketing teams at large companies create high-quality video content with ease.
Whether it be employee and customer interviews, podcast teasers, corporate news, or 'Buzzfeed-style' videos, PlayPlay can meet a wide range of video needs for different teams and social channels.
The tool is ideal for companies that need to produce content for internal and corporate communication, marketing, and employer branding as it can save time and resources. What sets PlayPlay apart from other video editing tools is its value-added enterprise features such as advanced motion graphics, access to a premium Getty Images Stock Media Library, and the ability to fully integrate branding elements.
In addition, the paid plans come with free and reliable support from a dedicated team of video experts. In terms of pricing, PlayPlay offers a 7-day free trial and paid monthly plans start at $160 per user, while enterprise plans are $500 per user.
11: WeVideo.
WeVideo is a versatile video editing application that can cater to the needs of businesses, educators, and individual customers alike.
One of its unique selling points is its educational plan, which includes features such as video science reports for students. Business customers can take advantage of screen recording capabilities, while individuals can use the application as a purpose-built YouTube video editor and create HD videos as amateurs.
Its advertising material claims that it is "the best ever" in terms of versatility and the range of content it can produce, from video SEO campaigns to educational projects. In terms of pricing, nonprofits can avail of educational pricing while others can expect to pay between $4.00 and $29.99 per month.